Today in the "third Forum on the Internet TV industry of China", the total-ju as saying.
Network program management of the State press and publication administration Secretary Luo Jianhui today at the Forum in response to "closed letter". What speak Luo, interpretation of House guests, the following is his speech some excerpts:
The theme of this forum is to upgrade and grow can be said to fit the Internet TV industry development's present situation, not only in the size of the Internet TV industry growing, technology upgrades and user experience on the rise in the number of more reflected in the business operations specifications, content on quality improvement and optimization. So my understanding of the topic of this forum is, health promotion, driving the entire industry along the right path to achieving sustainable.
Internet television first of all on the property have a sober understanding and positioning, green, safe and healthy Internet TV, Internet TV is our development must adhere to the direction of development, meaning that Internet TV is the television broadcast of a, you must comply with the principles and spirit of broadcasting and television administration laws and regulations.
Here emphasis on Internet TV "TV properties" by the television properties to determine the attribution of jurisdiction to render its contents broadcasting.
I think there are three levels to understand and grasp the Internet TV positioning:
First opened on the subject, only after the approval of the State press and publication administration of radio and television organization, Internet TV platform. Current Administration approved a total of seven integrated Internet TV service, also approved the Jiangsu TV, movies, satellite program production center, Hubei broadcasting station, city of ATS, Shandong, Beijing, 14 broadcasters as a platform for Internet TV content. Integration services will no longer be issued a licence, licences above the provincial level are encouraged broadcasters to apply for ...
That, in future, all television equipment manufacturers need integrated licence 7 docking radio to encourage an increasing number of channels and content access to the content license.
I think many people know, not long ago, we were sent to Internet TV integration services letter of rectification, because relevant agencies to launch Internet TV set-top boxes in the commercial AV software or Internet browser software, for some offensive content into television to provide the technical support and channel, in violation of Central Administration of requirements and administrative policies. Here I am again, equipment manufacturers, Internet sites may not establish integrated platforms and content platforms, content from Internet TV service, can only receive legitimate content. Commercial sites can participate in the content, to provide content platform for independent copyright program. We hope to further strengthen the construction of content to ensure that the Internet TV through this end of the TV show, green, health, programmes with satisfaction, ease of service to television viewers. Flawless iPhone plus case
Content platform access ways for commercial Web sites to provide programming, but means to accept than the existing more stringent auditing on the PC.
As you know, Internet TV as a kind of cultural products and services, not only with a strong ideology, and has a distinct industry property. In recent years we have witnessed strong momentum in the development of Internet TV industry, in related platform services, under the joint efforts of relevant parties such as radio and television broadcasting institutions at all levels, the diversity of Internet TV content service, big data, smart transactions, intelligent voice delivered the use of new technologies, the Internet TV experience than in the previous two years have been a qualitative leap. Internet TV content service platform and has a new exploration of the marketing agencies, customer service upgrades, accurate delivery of video advertising there is encouraging progress.
After radio and television are also aware of the Internet, new business model changes on TV (including data and advertising models, micro-payments, and so on).
Grand House guests this week based on total # of Chrysanthemum with box # to communicate with different operators, the General view is always the the ban is a good indication. "Banned" is not a stage start, but the box itself has formed after the magnitude of the market – can be said to be a milestone in the development of the box.
On television, Office coverage is probably much wider than broadband Internet penetration in China's network. Active content on the Internet TV viewing, they break up the flow of traditional television and official box, Office in this process have not been ideal for interests and out of control in content, hence the close function. Future Office revealed in a speech to understand that cooperation, licence to access the content. For official, however, content controls are simple, the difficulty on the technology and experience to achieve good results.
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