"Editor's note" from the original micro public accounts "wisdom teeth". Originally titled Sohu news dream dock bar. Sohu, the author analyses the use of impact news client for the pioneer mobile Internet strategy, and traces the source of this strategy.
When made through the microblogging SINA to focus on news, Tencent overstretch being "less good" micro-scored a first-class merit time, Sohu and read traditional news picked it up, after first, Zhang also proved himself to his belief that old ways.
This story is not long, but first have to explain what is under the dock bar.
Dock, as the literal translation of the word, usually refers to the Mac operating system on the mobile Internet in the dock, or Mac Book bar at the bottom of the desktop and iPhone the bottom line doesn't change with the turn of a bar.
In the above screenshots of drawings are my iPad (of course topics touched), here there are five icon dock bar is the row.
Although the design from Apple, but in the dock bar is already standard on the Android device – well, two days before the debut of "old hammer master card desktop icon" is an exception.
What does dock mean? Think about what you would consider application icon in the dock bar. For mobile phones, under the influence of traditional telephone functions, the majority of people will remain in the dock bar phone, SMS, some love taking pictures the camera up there, a lot of people will be added to the app and Twitter-only the most commonly used almost every day, and will be settled in the dock bar of the application you want to open.
Of course, some need emergency quick start has a chance--not a joke, I was surprised to see it on a friend's mobile phone's flashlight in the most prominent place.
Apart from mobile device native application functionality, occupation of the dock bar in the domestic mobile Internet applications is undoubtedly the microblogging, app and browser, even mobile QQ is pushed down.
I'm going to tell this story, is Zhang Chaoyang after a two-year retreat chose this product news clients to attack dock bar.
Zhang faking evidence couldn't be more above board: impressively in the Sohu news client applications page says "work every day to and from work, using a mobile phone before going to bed to do three things: brush, talk about micro-credit, micro-Bo Sohu news."
After several twists and turns, Zhang finally found a relatively reliable entry point for yourself for a position in the new era.
Back in 2006 when web2.0 concepts before and after surging, Zhang has begun seeking to transition from a large diversified portal advertising. But go all the way to 2011 he retreats for illness, nor out of a torrent.
In 2003, Sohu into four, Zhang called the "matrix of the portal". Developed by 2006 this strategy paid off, the media commonly referred to as Sohu matrix, but is also of portal advertising a business.
Then the set early to catch up later, Sohu in the SNS website has over the Hill beginning in 2009 SNS, launched the "white society". Even happy, everyone then weak, white society also did not play.
SINA weibo had initial success, the micro-Bo launched en masse in 2010, Sohu into micro-blogging circles make up a lively. Downtime to weibo, Zhang will be out for "I didn't do it." Downtime, Sohu also is said to have opened a bun pulled in Sina building downstairs, body LED screen says, "congratulations, SINA micro-blog downtime" and "Sohu weibo for me" sort of advertising.
But then there is no then.
But Sohu was large. Substantially in 2010, will invest in Sohu's video, still achieved a place in mobile Internet video, relying on the Sohu in the media advantage, Sohu video, whether it is to be the source of the film or editing of the content was lower than the peer has certain advantages. The TV channel was playing their own brand, was half a step ahead.
Well, time has finally come 2012. Twitter is already mobile Internet standard, app is almost absolute. In Zhang's arrogance, how can I say or do nothing more. But he is smart, social communication on the need, ganbuguo instant messaging and sharing, will pick up the business: News.
News reading is undoubtedly the mobile Internet just needs no less importance to the micro-micro-blogging and browser. News idea developers sooner than Twitter app, content aggregation, after all, lower technical difficulty for browsing, and eBook.
But the big kill in effect is not the same, relative to the other portals of news clients only reset your own content on the mobile phone client, Sohu news client is actually a similar aggregate browser ZAKER or Flipboard, "subscribe" Sohu news client is the most important feature, and Sohu news resources on this site, simply subscribe to one source.
Sohu news clients put themselves in news sources and raw materials and the General entry position. News upstream (the first news source) and middle (vertical news media and traditional media) why choose Sohu news client?
Two advantages, first, Sohu news client with push function than the media do push experience and the effect is better; the second, on the Sohu news client access traffic, various media themselves.
On the 2nd, Sohu does not, of course, and it's effect on the price of things. But in practice turns a blind eye to eye. Sohu news on the newspaper's new media center clients publish content and sell traffic to mobile e-commerce or games directly wrote in the report "development of new media strategy and direct access to the XX million profit." Sohu it is for nice people a way out of traditional media. Later to talk into, or Union operation is easy.
Why users choose Sohu news client? Crap done upstream, all the content here, to the user, install an APP to solve five or six APP needs, of course, is this.
By 2013, Sohu news clients which are small is a. To be great, Sohu is doing two things:
1, the influential newspaper the country into clients, regional newspapers in the local strong viscous users;
https://www.youtube.com/watch?v=o3Ah8RAVZyo
2, called the current influential media writers and bloggers directly assigned. Kenzo iPhone Case
These things are in progress, accurate to say, this is a direct letter to Sina and Tencent's network advertising micro-war, after the battle of early detection.
So my judgement is that the end of 2013, Sohu, Sina, Tencent also has a war to fight, called "dock bar wars". Kenzo iPhone5
Parity with the Twitter app, that Sohu had a shot at it? Opportunities are there.
News clients can do much more than ' ordinary ' people imagination – and even more than Ma. There is a story from Sohu, is said to be Zhang oral:
When the CCTV's person of the year award at the end of last year, the host sentence "you can use the Sohu news clients to participate in the site's interactive" Ma Huateng, let sit, night gave Tencent team news client indicates the next day found CCTV-led public relations, hoping the weight of their products were mentioned by CCTV cooperation increased.
Even the news broadcast is free advertising for SINA weibo ("welcome news official Micro-Blog") when micro-home product strategy does not believe this not Tencent pony Ma get what they want. According to Zhang, MA is imagined to take news clients to Vanguard.
All in all, Sohu dock road are half way there, half will go into what, watching Sohu and traditional media environment, see competitive action. Mainly Tencent and Baidu, they wanted to on the news and read seriously, Sohu also may not be able to completely resist.
————————————————
About wisdom teeth: micro-public accounts of wisdom teeth, you can search "zhi_chi" Add or scan the QR code below. Wisdom teeth are a focus on storytelling account, mainly to business stories. Difference between stories and news, episodes of ups and downs and the fate of the characters and sometimes the rational and objective neutrality is more important than the truth.
2249 votes
Lumia 940XL
Lumia 940XL as Microsoft Windows 10 ultimate models will be equipped with mycophenolate mofetil 810 processor, with 3GB memory and 32GB storage space, 20 million + 5 million before and after camera configuration and 2K screen meaning 940XL will become the next generation of hardware monster, while supporting the 3D interactive is its unique highlights.
View details of the voting >>
No comments:
Post a Comment