Domestic mobile phone manufacturers in the 2014 year of conquering and earlier this year after the release of the flagship machine, recent product and marketing focus on thousands of machines. Following after TCL unveil a new 799 Yuan Yao Yao da 4G, hammers thousands of mobile phone "hammer" 3C certification, series of red rice and millet, Meizu charm blue series, Huawei glory series, also be thousands of entry level market launching of a new round of fighting. TV plus, 360 of join, Chinese mobile phone makers back thousands of market potential. This domestic manufacturers have external position in pursuit of revenue and profit to reduce thousands of new product launches and in stark contrast to the competition, or even run counter to it?
First of all, from the perspective of the domestic mobile phone market, the first quarter of this year, has been fast-growing China smartphone market quarter of decline for the first time, which is still dominated by domestic market domestic phone feel the competition fierce and pressure. Especially Apple iPhone6 and iPhone6 Plus listed, though already 8 months away, but in the first quarter of this year, its momentum in China's mobile phone market is still no obvious signs of weakening, the highest in the shipments in the first place, at the same time, Samsung Galaxy S6 and Galaxy S6 performance Edge than its predecessor Galaxy S5, These are high-end models in the domestic mobile phone manufacturers in order to get significant or anticipated market share to ensure that revenue and profit growth difficult, at this time, thousands of Yuan saved or promote the growth of market share is particularly important and realistic.
You know, after a bloody domestic mobile phone market last year, the traditional support of China's mobile phone market "Chinese" has dissolved, including Lenovo and ZTE has dropped out of the Chinese mobile phone market in the first quarter of the year outside the top four. ZTE was first proposed last year to boutique and high-end mobile phone manufacturers, but the actual result is not satisfactory, the so-called cautionary tale. So when this year, when the situation becomes more severe, who dare not to be taken lightly, since it is difficult to have a substantive breakthrough on the high-end, than go back to thousands of market to market share.
According to the Counterpoint of the latest statistics, in April this year in global smartphone sales top 10 smartphones, only two phones enter the list of Chinese manufacturers, namely the 5th red 2 and red rice of the 9th Note, both phones are in the thousands. In view of the sales of the two models is a member of the millet almost in the domestic market, and in the first quarter of this year, China's market share in the Smartphone market with a 13.1% second only to Apple's 15.7% in second place. Huawei cell phone sales in the third also have close to about 60% models for thousands, we can see that thousands (or cheap) is the high-end domestic manufacturers cope with Apple, Samsung in domestic markets pressured and the only substantive effect of the domestic mobile phone market slowdown (at least maintain market share growth) means. Millet, its like this, other domestic producers there to follow thousands of reason?
To look at overseas markets, it is because of these pressures in the domestic market, domestic manufacturers have relocated their overseas as reduce pressure on domestic market growth the second front, the second front forms and features, how to? Domestic manufacturers of the breakthrough or say where are the engines of growth?
Also is Counterpoint of statistics, last year in by Asia-Pacific (including China), and European, and Latin America, and Middle East/African, and North America market composition of global intelligent phone market, Samsung in above 5 a market in the of 3 a market occupy first (to sales calculation), respectively for European (market share for 35%), and Latin America (30%) and Middle East/African (46%), addition two market of head seats was Apple occupy, respectively for Asia-Pacific market (16%), and North America market (37%), Compared with, in above 5 a market in the, into market share statistics and highest of is, Asia-Pacific market for millet (market share for 9%, for ranking first of Apple of close 1/2); European market for ZTE (market share 3%, only for ranking first of Samsung market share of 1/10); Latin America for ZTE (market share for 5%, only for ranking first of Samsung of 1/10); Middle East/African market for Huawei (market share for 7%, only for ranking first of Samsung of 1/6) For North America market for ZTE (market share of 5%, 1/7 for the number one Apple only).
Worth noting is that foregoing Counterpoint this year from April 10 smartphones before the global smartphone sales figures, Apple iPhone6, iPhone6 Plus and Samsung's Galaxy of S6, Galaxy S6 Edge occupies the top 4, and these are high end models. Even is ranking in red meters 2 zhihou of Apple and Samsung of models also are is Qian generation of high-end machine, for example Apple of iPhone5S (ranking 7th), and Samsung of Galaxy Note4 (ranking 6th), and Samsung of Galaxy S5 (ranking 8th), and these Qian generation flagship machine of price and currently we mainstream flagship machine of price (3000-4000 Yuan) quite (even so, user rather select Qian generation Apple, and Samsung of flagship machine, Also not selected by our mainstream price flagship machine) can be seen, even thousands of Yuan, also only millet, a domestic manufacturer of mobile phones entered the top 10 in sales positions.
Combined with the domestic mobile phone manufacturers for brand visibility and influence in overseas markets than in the domestic market, means that domestic manufacturers don't said revenue and profit, even in the battle for market share, are faced with great challenges, especially in our domestic manufacturers focus on Latin America, Middle East/Africa market. And from ZTE, and Huawei these real in overseas market has scored (at least into has family market share statistics list), also more is to thousand Yuan machine mainly (including operators of custom machine) see, with more domestic manufacturers joined compete for overseas market of camp, undoubtedly, and now of domestic phone market as, thousand Yuan machine is domestic manufacturers based overseas market of fundamental, and also competition tragic. Cath Kidston galaxy note 3
The foregoing analysis, we believe that Qian Yuan, domestic manufacturers are back again in the near future, is the domestic market under pressure and extract appears to be active in overseas markets was no choice, behind it is a reflection of domestic handset manufacturers both in the mobile phone value innovation, shape or brand premium is still has a long way to go. In the domestic and overseas market focus or focus on thousands of machines simultaneously, for the revenue and profits of domestic manufacturers, especially the profit is the acid test. Cath Kidston galaxy note 3
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